Giacomo Sforza’s retro and cheeky artworks are much like Marmite – you’ll either love or hate them

It’s clear that Giacomo has a real knack for turning funny jokes into imagery. His entire portfolio proves it, where posters merge with pop culture, characters and memes – “memes in HD”, as he calls them, “touched by the hand of King Midas that makes everything iridescent and holographic”. Besides his work on colorblaze, Giacomo has also collaborated on videos for musicians such as Olivia O’Brien and Lil Texas, the latter an American hardcore music producer. Describing Lil Texas as the “only artist who, so far, wanted to embrace this aesthetic for his music,” Giacomo created several covers in his signature style earlier last year. After releasing the artworks, he was later contacted to create some merchandising proposals for Lady Gaga’s Dawn of Chromatica.

Giacomo is finally getting the recognition he deserves. And yes, his style is not for everyone, but if you’re into it, then you’re really into it. Take one of Giacomo’s favorite recipes (or artworks) as an example – a Y2K advertisement featuring a Nokia 3310. The piece was “particularly successful”, he says, devised from a short and punchy concept. It goes like this: “You cannot hurt the feelings of a Nokia 3310,” which he says “refers to the well-known indestructibility of that phone.” We all remember hurtling our own Nokias about the place and witnessing the uncrackable screens, and Giacomo’s piece is a welcomed reminder of those days – anyone else miss the sturdiness of the Nokia?

He concludes that some people will follow and enjoy his work but others might not – “I realise that not many people will understand its meaning,” he admits. “It’s a bit like me looking at the aesthetics of Japanese Kanji, it’s beautiful but I don’t know the meaning.”

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