Business

I still remember the first time I had to conduct a brand audit for a struggling Fortune 500 company. The…

I still remember the day I walked into a boardroom and saw a company’s brand positioning strategy that was nothing…

I still remember the countless boardroom meetings where the phrase “what is brand equity” was thrown around like a magical…

I still remember the first time I walked into a Tokyo boardroom, ready to negotiate a deal that would make…

I still remember the first time I had to negotiate with suppliers as a young management consultant. It was a…

As I reflect on my 15 years of experience as a management consultant, I’m reminded of the countless times I’ve…

I still remember the first time I had to negotiate a major deal for a Fortune 500 company – it…

I still remember the countless boardroom meetings where the phrase “what is change management” was tossed around like a buzzword,…

I still recall the countless boardroom meetings where I’ve seen executives throw millions at customer experience (CX) initiatives, only to…

I still remember the first time I saw a company waste millions on a big data project that never quite…