An In-depth Guide to Brand Management and Strategy
I still remember the first time I was tasked with a guide to brand management for a Fortune 500 company….
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My name is Richard Kessler, and I believe business isn't magic; it's a system of solvable problems. After 15 years of applying strategic models in corporate boardrooms, my mission is to show you how to see the market like a CEO. I'm here to deliver the incisive, no-nonsense analysis you need to understand the forces that truly drive an enterprise
I still remember the first time I was tasked with a guide to brand management for a Fortune 500 company….
I still remember the first time I walked into a boardroom as a young consultant, ready to crack the code…
I still remember the day I walked into a Fortune 500 company’s boardroom, tasked with advising them on their digital…
As a seasoned management consultant, I’ve seen my fair share of projects go off the rails, and I’m here to…
I still remember the first time I had to optimize a supply chain for a Fortune 500 company. It was…
As I sit in my garage, surrounded by the smell of motor oil and the sound of a restored engine…
I still remember the countless hours I spent in corporate boardrooms, listening to executives toss around buzzwords like “corporate strategy…